Creativity is a skill that enriches all the other learning, discovery, and growth children experience in their school careers. For the fifth straight year, Crayola will bring Creativity Week to schools, libraries, homes, and community organizations around the world.  

In 2025, this free event drew more than 13 million student participants from 122 countries, and the 2026 celebration is on pace to exceed that number.

What can teachers expect from Crayola Creativity Week 2026?

As in year’s past, this celebration will feature a star-studded lineup of celebrity creators reading a featured book aloud each day of the event. Celebrities include artist and actor Kate Micucci, Property Brothers Drew and Jonathan Scott, musician and filmmaker Questlove, NASA astronauts, football/soccer greats Harry Kane and Matt Turner, actor Michael Rainey Jr., and conservationist Bindi Irwin. 


Each day, the illustrators of the featured books present creative activities so children can put their imaginations into action! From Bluey artists taking students behind the scenes of the TV show and showing children the storyboarding process, to having the opportunity to create original designs for a NASA mission patch and/or zero-gravity indicator, children can write, draw, and explore their own creative vision and interests.

Along with daily videos, the Creativity Week lineup also includes daily giveaways, an unforgettable group of sweepstakes co-sponsored by Crayola Learning and event partners, and a robust collection of instructional resources from both Crayola Learning and event partners.

Tune in to the livestream video event on Friday, January 30, at 1:00 p.m. ET.

As part of the Creativity Week lineup, a special livestream event will feature participating classrooms from around the globe, along with special guests including musicians, dancers, actors, and members of the wildly popular Savannah Bananas exhibition baseball team.

Learn more about the sweepstakes and daily giveaways.

Everyone who registers for Crayola Creativity Week also has the opportunity to enter the event’s five sweepstakes. Grand prizes include:

• 10 schools will win custom Junior Martin guitars printed with their classroom’s artwork.
• 10 elementary and middle school educators will receive an all-expenses-paid VIP trip to Florida’s Space Coast in June of 2026.
• 10 schools will win $2,500 to host financial literacy events for families, and one family will win $4,500 to establish or contribute to a 529 savings plan.
• 24 educators will win a Teachers’ Lounge makeover for their school.
• 15 educators will win a 4-day trip to a specially planned Creativity Retreat.
• Sweepstakes winners will all receive bundles of Crayola art supplies.
• Daily giveaways will include art supplies, tech, and more. Participating educators can earn extra chances to win these prizes by posting students’ artwork on social media using the hashtag #CrayolaCreativityWeek.

Here's how to plan your Creativity Week celebration.

Crayola Learning has developed two helpful planning guides, the Family Engagement Guide for Crayola Creativity Week and Beyond and Celebrate Creativity with Your Learning Community. These guides will give teachers, librarians, and principals all kinds of ideas and inspiration for involving families, and the community in Creativity Week events. 

Additionally, thinking sheets, activity sheets, family letters, supplies wish lists, and standards alignments for all the activities (available in 8+ languages) will help make planning and preparation easier for educators. There is no cost to register for Creativity Week, and no special equipment or supplies are needed for students to enjoy all the activities and events. 

Does Creativity Week make an impact in the classroom? The answer is yes!

Each year, Crayola Learning surveys participants following Creativity Week. Following the 2025 event, 80 percent of the educators and librarians who participated indicated that their students showed more curiosity, self-expression, and learning enthusiasm. What’s more, 70 percent noted that the event boosted their understanding of creativity’s importance in learning. Encouragingly, nearly 100 percent stated they were enthusiastic about participating in the 2026 event.

Registration is fast and easy. On the Crayola website, visitors will find information about the daily events, free content and resources, and FAQs. 

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